Make Venues has announced the opening of a new 238 sqm floor of meeting, training and conference space at its Broadway House property in Westminster, London. The event space opening marks the latest round of investments in the business’s facilities, that has also included a portfolio-wide upgrade in hybrid meeting technology.

Make Venues has proactively invested in both its people and its product throughout the pandemic, ensuring that its venues return to market future fit from both a facilities and service perspective. The new event space in Broadway House means the property now offers five floors of professional, contemporary and brand new space for event organisers, available now, as the London market looks to continue its bounce back.

“We set out stall out really early in the pandemic that we needed to emerge from it a stronger, better business and that we would need to invest in our people and our product at a time when many others were cutting,” commented David Vaughton, Managing Director, Make Venues. “The new space in Broadway House marks a real return for our property, but also the London market, which is really motoring now and needs new options from established brands like ours.”

Meanwhile, the business has already seen commercial returns from its hybrid investment, with a growing amount of meetings taking place across the group, now including a hybrid option for delegates.

“We tried to keep as many of our people in place as possible throughout the pandemic so that we had an experienced team ready to go when the market returned,” concluded David. “Because of this, we’ve now got really sharp people offering great service at a time when our customers need us the most.”