London is one of the most culturally and historically rich cities in the world. Millions of people travel to London every year to enjoy its buildings, sights and tourist attractions, meaning event organisers planning conferences in the city are spoilt for choice when it comes to choosing a venue with a story to tell. So, how do you choose the right venue for your event? And why should historic conference venues be on your event shortlist?
The list of things to consider when choosing the perfect historic conference venue is long, but we’ve boiled it down to our top tips for brevity.
If you’re looking for a building with a tale to tell, take the time to investigate its stories. Perhaps the venue was once owned by a famous historical figure, or maybe some very well-known faces once visited, or it might be that a particularly significant event took place within its walls. Communicating these stories to your guests will enhance your relationships and encourage small talk amongst your attendees. It will also help cement the fabulous memories your delegates will have after your conference.
‘Our clients love the historic surroundings and being amongst portraits of well-known scientists, such as Isac Newton or Steven Hawkings.’ says The Royal Society’s Mariana Dumitrascu. ‘Each corner of our event spaces has an exciting story to tell and delegates love to explore and learn during their events.’
It’s more than likely that your historic venue wasn’t originally designed with conferences or contemporary events in mind and, while we don’t want to discourage you following your heart once you’ve fallen in love with a property, we would urge you to put your feelings to one side and be ruthless in your analysis of its facilities before you commit to ensure the meeting space is fully equipped for your event.
All properties in the Westminster Venue Collection group have been sympathetically updated, and in some cases re-configured, to meet the needs of hi-tech, high-end events. With many of the buildings having been granted Grade 1 listed status, organisers can also rest assured that maintaining the spaces’ historical importance has been perfectly prioritised providing you with the hi-tech event facilities needed to create a seamless conference experience.
As every event organiser knows, you can’t ignore the numbers. The most important you need to think about are the budget and venue capacity. If the venue is stretching you too far or doesn’t have enough space for your guest list, you need to move on – even if you’ve already lost your heart to it.
Westminster Venue Collection’s members accommodate a wide range of capacities, search for conference venues using our capacity filter if you have a specific large capacity event in mind.
Never underestimate the importance of the location of your venue – whether you’re opting for a historic venue or a contemporary one. Choosing a venue in a convenient location with excellent public transport links will break down one of the first perceived barriers presented to your invitees. If you’ve got guests coming in from further afield who are looking for overnight accommodation, then it’s important to ensure your conference room is situated amongst lots of hotels to suit varying budgets. If you’d like to offer guests nearby accommodation, see which hotels are part of Westminster Venue Collection – you’ll find our referral program will get you the best rates!
You might also want to think about the pre-event and post-event activities your delegates might want to indulge in – think about shopping, theatre, sightseeing and other business opportunities. Being situated in Westminster means our venues benefit from proximity to the River Thames (great for views and attractions) as well as being a short walk or tube ride to Covent Garden.
Finding an in-house event team with whom you feel a connection is an important factor when choosing a historic conference venue. You’ll come to lean on the venue staff throughout your project and you’ll end up with a very close, working relationship. You will have to place your trust in them, so make sure you’re confident they are people you can work with.
The juxtaposition of old and new during a modern conference at a historic venue is a powerful tool. Not only does the contrast create fascinating talking points for delegates, it also creates a unique atmosphere which takes people out of their day-to-day head space. Changing people’s environment, particularly for anything unusual or inspiring, is a fabulous way to get creative juices flowing and to encourage them to think outside of the box.
Many historic venues in Westminster aren’t open to the general public, which means hiring one of these buildings for an event – be it a conference, product launch or drinks reception – helps add to its sense of occasion. Your guests will appreciate the exclusive access your event is offering them which will go a long way towards creating a truly memorable day or evening.
If you think Westminster could offer you the perfect historic conference venue for your next event, start shortlisting your favourite venues ready to send your event brief. You will only hear back from the best historic venues in London who can fulfil your requirements. Please feel free to get in touch via [email protected] if you have any questions.
Hire prestigious, unique and unusual London venues and facilities with Westminster Venue Collection.
Read MoreThe Westminster Venue Collection’s venues range from fashionable townhouses and private members’ clubs, to luxury hotels, celebrated attractions, historic institutes and societies.
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